04-13-14

Nissan develops world first analysis technique for better lithium ion battery durability

Nissan develops world first analysis technique for better lithium ion battery durability

 

YOKOHAMA, Japan - Can the battery performance of electric vehicles be improved by observing electrons? Nissan sought an answer to this question through an advanced research project in partnership with universities in Japan. The result: Nissan Motor Company and its affiliate Nissan Arc Ltd. today announced the development of the world's first analysis method that enables direct observation of electron activity in the cathode material of lithium ion batteries during charging and discharging.

Applying this analysis technique to future research and design of battery materials could enable Nissan researchers to develop high-capacity and high-durability batteries that may extend the driving distance of zero emission EVs and improve their durability.

Nissan Arc Ltd., a 100-percent subsidiary of Nissan Motor Company, developed the analysis method in a joint R&D effort with Tokyo University, Kyoto University and Osaka Prefecture University. The newly developed technique provides an accurate depiction of how electrons are emitted from certain elements that constitute the cathode material of lithium ion batteries when charging and discharging.

Takao Asami, Nissan senior vice president and president of Nissan Arc Ltd., said: "Creating this analysis technique was a major step toward the further development of high-capacity, next-generation lithium ion batteries. It will play an important part in our future R&D aimed at extending the driving range of future zero emission vehicles."

In order to develop high capacity, long-life lithium ion batteries, the maximum possible amount of lithium must be stored in the electrode's active material, which allows it to generate the highest possible number of electrons. To develop such a material, an accurate reading of the electron activity inside the battery is essential. Existing analysis methods did not allow researchers to observe the movement of electrons. It was not possible to determine how the various electrodes' active material - i.e. manganese (Mn), cobalt (Co), nickel (Ni), oxygen (O) - was emitting electrons and how many electrons were actually being emitted.

The newly developed analysis method combines x-ray absorption spectroscopy¹ that utilizes L-absorption edges² and the first principle calculation³ from Japan's Earth Simulator supercomputer?.

X-ray absorption spectroscopy had been used in the past to analyze batteries. However, the majority of this analysis was done using K-absorption edges that can only observe restrained electrons in the atom (electrons that are not involved in the charging and discharging due to the vicinity to the nucleus) and not the actual electrons involved in cell reaction. By applying x-ray absorption spectroscopy that utilizes L-absorption edges, electrons that were directly involved with the cell reaction can be observed. Accurate analysis of the amount of electron mobility is made possible by combining the observation results with first principle calculations from the Earth Simulator supercomputer.

For years scientists have wanted to understand the origin of electrons during charging and discharging, and this newly-developed analysis method finally makes it possible. Scientists can observe the exact phenomenon inside a battery cell, especially the behavior of active materials of electrodes, permitting further study of better-performing, longer-lasting electrode materials.

Nissan Arc has used the new analysis technique to investigate lithium-rich high-capacity electrode materials, which are considered promising agents to increase energy density by 150 percent. The analysis revealed that at a high potential state, electrons originating from oxygen were active during charging. Meanwhile, electrons that originated from manganese were observed to be active during the discharge reaction. These findings were a big step forward toward the commercial development of lithium-rich electrode materials, which can produce higher-capacity, long-lasting batteries.

*1 X-ray absorption spectroscopy: An analysis method of electronic state and local structure of materials obtained by measuring the increase x-ray absorption energy (absorption edge) after irradiating variant strength x-rays.

*2 Absorption edge: The x-ray absorption value of energy (wavelength) that abruptly increases when the x-ray energy (wavelength) is changed. It is referred to as the K-absorption edge or L-absorption edge depending on the electron orbit.

*3 First Principle Calculation: A calculation method of electronic states without the use of experimental values.

*4 Earth Simulator: A supercomputer owned by the Japan Marine Science and Technology Center (JAMSTEC) originally developed to evaluate global environments.

Credit: http://nissannews.com/en-US/nissan/usa/releases/nissan-develops-world-first-analysis-technique-for-better-lithium-ion-battery-durability?page=2

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04-12-14

Get to Know the All New 2014 Nissan Juke

Get to Know the All New 2014 Nissan Juke

 

The JUKE's combination of highly individual styling, strong driving dynamics and sophisticated interior equipment has allowed it storm from zero to 420,000 sales in less than 40 months, easily eclipsing its rivals.

Already recognized as the design trend-setter, the new JUKE benefits from a series of design enhancements, new engines, new equipment and a wide-ranging personalization program.

Among the changes are a new design at the front and rear with greater emphasis on both premium refinement and sporty design cues; a new downsized 1.2-liter turbocharged engine offering greater performance, economy and lower emissions; a revised 1.6-liter DIG-T engine; improved four-wheel drive with Torque Vectoring System; new alloy wheels; advanced equipment including a new audio system, the latest generation NissanConnect driver-vehicle interface, Nissan Safety Shield, Nissan's Dynamic Control system, plus the option of a new opening glass roof.

JUKE is the best seller in the premium B-segment, outperforming all direct competitors including those from the top German brands. And it's not just the entry-level models which have helped JUKE to the top: the best selling engine to date has been the 1.6-liter petrol unit while the top Tekna grade accounts for more than one third of all sales.

Exterior

Bold design has always set the JUKE apart from any rival, offering a mixture of crossover toughness with sporting appeal that has seen it become a design icon.

To radically alter the proportions would undermine the JUKE's unmistakable presence, but designers have still managed to make significant changes to the car's styling.

At the front, the upper lamps have been redesigned and now incorporate bi-intensity LED daytime running lamps while the headlamps now have Xenon bulbs for better visibility and new lens covers. The grille incorporates the new Nissan brand signature while the front has been toughened with new and more robust trim beneath the bumper.

Door mirrors have been revised to include LED side turn strip repeaters and, where fitted, cameras for the Around View Monitor.

At the rear the bumper has a more aggressive shape to match new revised boomerang tail lamps with LED light guide technology, giving the new JUKE a more distinctive appearance at night.

The new color palette now extends to ten colors and includes three new shades: Sunlight Yellow metallic, Ink Blue metallic and solid Red.

A new range of wheels completes the exterior revisions, with 16-inch steel and alloys available on entry-level Visia models and different styles of 17-inch alloys on Acenta and Tekna variants. A new 18-inch alloy wheel will also be available with colored inserts available allowing drivers to add their personal touch.

In addition, the extensive new personalization packs include the opportunity to add drama with brightly colored inserts, which completely change the look and feel of the wheels. Different packs also allow contrasting colors to be applied to the mirror caps, side sills, roof spoiler and door handles.

Interior personalization

In the same way that the exterior styling differentiates JUKE from anything else on the road, so the interior has a number of distinctive features, including the center console inspired by a motorbike. And again, changing these features for the sake of it would be counter-productive.

Instead Nissan designers have found ways to make the interior even bolder and more dynamic with different interior themes. In standard cars, the interior theme is a sophisticated grey, giving a technical feel to the car. Add one of the interior personalization packs and features such as the center console, door trims and other elements can be colored red, white, black or even a bright yellow.

Depending on the model, there are two styles of fabric for the seat upholstery - comfort and sport - with leather trim on top versions.

Practicality

Changes have also been made to the shape of the trunk area in two-wheel drive models to boost luggage space by an impressive 40 percent, taking the overall capacity to a class-leading 354 liters ­­- unlike rivals, JUKE can carry a large and a medium suitcase at the same time, and is also deep and wide enough to carry a chassis-type pushchair.

Versatility is further enhanced with flat folding rear seat, making it easier to load large objects, while the inclusion of a two-stage floor in the luggage area makes the space even more flexible.

Equipment

Standard equipment on all models includes LED daytime running lamps, CD radio with an AUX-In socket, gear shift indicator to promote a more efficient driving style and tire pressure monitor. The Visia 1.5 dCi and 1.6 Pack versions add alloy wheels, manual air conditioning, drive computer and driver seat height adjustment.

Acenta models are enhanced with front fog lights, 17-inch alloy wheels, automatic air conditioning, remote audio controls, Bluetooth connectivity for phone and audio streaming, cruise control and limiter, Nissan Dynamic Control System and chrome interior touches.

Enhances for the new JUKE, Nissan Dynamic Control is an advanced driver control system giving the choice of three different driving modes - Normal, Sport or Eco ­- along with instant driving information and vehicle setting controls.

Tekna models add power folding door mirrors, light and rain sensors, i-Key with Start/Stop and the latest NissanConnect with rear-view parking/reversing camera, Around View Monitor and Safety Shield.

NissanConnect now offers smartphone connectivity with access to a variety of apps ranging from social media platforms to entertainment including Internet radio through a large, 5.8-inch color touch screen. The latest generation satellite navigation system integrates with Google® to reveal a host of useful information from weather forecasts to the location of fuel stations, hotels, restaurants and many other points of interest.

A send-to-car function also allows drivers to search for their destination at home and send destination instructions to NissanConnect system at the click of a button. The system includes Bluetooth audio streaming and mobile phone integration as well as Aux-in and USB slots.

When not in infotainment mode, the screen doubles as a monitor for the newest version of Nissan's pioneering Around View Monitor which gives a complete real-time 360 degree ‘helicopter' view around the car to make maneuvering as safe and easy as possible. Using the AVM cameras together with sensors, radar and other advanced technology, JUKE's Safety Shield incorporates a number of features engineered to make the car as safe as possible. These include Lane Departure Warning, Blind Spot Warning and Moving Object Detection, which gives visual and audible warnings to avoid potential collisions.

The final option opens a whole new world to Acenta and Tekna owners, literally. A large open-able glass panel allows not just daylight to flood into the cabin but also fresh air as required. When opened, the panel sits on top of the rear portion of the roof so as not to steal interior headroom. The glass panel measures 964mm wide by 837mm long to cover two thirds of the roof area. This is matched by an opening width of 693mm and an opening length of 301mm to add to the feeling of airiness in the cockpit.

Engines and drivetrains

Three engines are available for new JUKE in Europe, with changes to the two petrol options: one is new and the other extensively revised. The existing and acclaimed 1.5 dCi diesel with 110ps (81kW) continues unchanged.

The Alliance-developed 1.2-liter DIG-T petrol engine, which replaces the outgoing 117ps 1.6-liter unit, is an advanced turbocharged direct injection engine delivering 115ps (85kW) and generating 190Nm of torque.

Despite its modest size, the 1.2-liter (1197cc) turbocharged engine packs a real punch, offering sharper acceleration and greater torque (190Nm) for added flexibility than the outgoing 1.6-liter naturally aspirated engine.

Its lower weight, standard automatic Stop/Start feature and more fuel-efficient operation translates into cleaner and more economical performance. The 1.2 DIG-T engine emits 126g/km* of CO2 and has a fuel consumption figure of 5.5 l/100km*.

The existing 1.6 DIG-T petrol unit has been further improved to deliver lower end torque below 2,000rpm. Producing 140kW, it is already Euro6 compliant with target emissions of 139g/km of CO2 for the 2WD versions. Among its new features are a higher combustion ratio (increased from 9.5 to 10.5:1), improved low friction technologies and cooled Exhaust Gas Recirculation.

As well as a six-speed manual transmission, new JUKE 1.6 DIG-T 4WD is optionally available with a new Xtronic transmission gearbox, which further improves fuel efficiency, acceleration and all-round performance.

"New JUKE builds on the qualities that made the original such a success. Its unique crossover styling is even more energetic, and the interior makes a real statement.

"The new drivetrain options and advanced technology on offer to the driver keep new JUKE ahead of the rest," said Guillaume Cartier.

The Nissan JUKE is available at all 7 Mossy Nissan locations in San Diego. Shop for yours today.

Credit:

 http://nissannews.com/en-US/nissan/usa/releases/michael-caruso-seals-super-podium-result-at-albert-park

http://nissannews.com/en-US/nissan/usa/releases/new-nissan-juke-designed-to-thrill?query=nissan+juke+2014

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04-06-14

New Scientific Advisory Council to assist at Nissan Research Center – Silicon Valley

New Scientific Advisory Council to assist at Nissan Research Center - Silicon Valley

 

SUNNYVALE, Calif. - Nissan Motor Corporation has appointed a Scientific Advisory Council to review and provide advice on research performed at the company's North American-based Nissan Research Center - Silicon Valley (NRC-SV).

The advisory group will assist in bridging the gap to what is sure to be an exciting period for the company - and the entire automotive industry - and will give guidance on matters of science, technology, research and other similar topics of special interest to the company.

The activities of the Board will include, but not be limited to: providing independent advice and recommendations on matters of science, technology and research; and researching methods regarding autonomous vehicles, connected vehicles, human machine interactions and other matters of special interest to Nissan.

The Scientific Advisory Council will report directly to Maarten Sierhuis, Ph.D., director, Nissan Research Center Silicon Valley, and is comprised of the following individuals:

Jeff Bradshaw, senior research scientist, Florida Institute of Human and Machine Cognition

James Euchner, vice president of Global Innovation, Goodyear Tire & Rubber Company

Don Norman, co-founder of the Nielsen Norman Group

Missy Cummings, associate professor at Duke University and director of the Humans and Autonomy Laboratory

Terry Fong, director of Intelligent Robotics Group at the NASA Ames Research Center

The following are quotes about the Scientific Advisory Council from its members.

Maarten Sierhuis, Ph.D., director, Nissan Research Center Silicon Valley

"I'm honored to welcome these leaders in user experience, human-robot interaction and human-systems engineering to the Nissan Research Center – Silicon Valley Scientific Advisory Council. I am thrilled to have their invaluable insights and feedback as we embark on the development of autonomous vehicles at NRC-SV."

Council Chair Jeff Bradshaw, senior research scientist for the Florida Institute of Human and Machine Cognition (IHMC)

"I'm excited to work with a stellar group of experts as part of the Nissan Silicon Valley Research Center Scientific Advisory Council. Nissan's commitment to a human-centered rather than a technology-centered design approach puts them in a unique and enviable competitive position. As a result, they will produce well connected, environmentally aware, and highly capable vehicles that excel in their safety, usability and usefulness."

James Euchner,council member and vice president of Global Innovation, Goodyear Tire & Rubber Company 

"It's an interesting time in the auto industry, as vehicles are becoming more intelligent, more connected and increasingly environment-aware. The paramount concern as we move toward autonomous vehicles will be safety, but the potential benefits to consumers in convenience, traffic management and mobility are exciting."

Don Norman, council member and co-founder of the Nielsen Norman Group

"The automobile is now undergoing radical transformation, in part because of major changes in the powertrain and energy sources for propulsion and because of increased environmental concerns, but most especially because of the added powers of automation and the enhanced desires of automobile occupants for increased communication features. The increased features give rise to multiple challenges, such as driver distraction and, with automation, moving the driver 'out of the loop' so driver control becomes difficult or impossible. As a result, in this major transition, there are many challenges, especially in the ways that people interact with the systems to give them enhanced pleasure with enhanced safety."

Missy Cummings, associate professor at Duke University and director of the Humans and Autonomy Laboratory

"Driverless car technology is promising in terms of creating safer and more efficient driving systems, but the robustness of the technology and the interaction between the human driver and driverless technology are not yet well understood. I look forward to working with Nissan on issues of automation mode confusion, skill degradation, boredom and distraction, and trust issues for driverless cars."

Terry Fong, director of Intelligent Robotics Group at the NASA Ames Research Center 

"NASA and Nissan share a common interest in advancing the capabilities of autonomous and connected vehicles. These robotic vehicles can perform important services for humans to increase safety, reduce workload and enable significant cost and energy savings."

CREDIT

http://nissannews.com/en-US/nissan/usa/releases/new-scientific-advisory-council-to-assist-at-nissan-research-center-silicon-valley?page=2

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04-05-14

Nissan Presents 2014 New Sedan Concept in China

Nissan Presents 2014 New Sedan Concept in China

 

HONG KONG - Nissan is ready to shake up the 13th Beijing International Automotive Exhibition (Auto China 2014).

Auto China 2014 runs from April 20 (press day) to April 29 at the China International Exhibition Center in Beijing. Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will present an exciting line-up of more than 20 vehicles at Asia’s largest motor show of the year.

The star of the show will be a new sedan concept which will make its world premiere. Also featured will be the BladeGlider concept, making its Chinese debut, and Nissan’s latest global innovations, including the Autonomous Drive car.

Teana, Nissan's flagship sedan, celebrates its 10th anniversary in China this year and a special edition Teana will be on display. The two latest introductions, the all-new X-Trail and the new NV200 Xtronic® transmission, are expected to draw attention from booth visitors.

Nissan will deliver to Auto China 2014 a further-evolved global motor show booth with a distinctive three-layer theater style. During public viewing days, visitors will be able to experience new interactive communications through "Augmented Reality" technology.

Media Center and site information will be available online starting today. Look for the latest news to be uploaded regularly at this URL until the end of the exhibition.

New Sedan Concept

Last year at Auto Shanghai 2013, Nissan unveiled the Friend-ME concept, attracting attention from both the media and the Chinese "Post-80s" generation through its provocative design and connectivity features. This year at Auto China 2014, Nissan will reveal a new sedan concept for the Chinese digital lifestyle. The concept expresses Nissan’s passion and focus in the world’s most dynamic auto market.

Subsequent to Friend-ME in 2013, this concept car will be the second time for Nissan Design China (NDC), Nissan’s newest global design center located in Beijing, to realize a concept car design in collaboration with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.

CREDIT: http://nissannews.com/en-US/nissan/usa/releases/nissan-set-to-thrill-auto-china-2014-with-new-sedan-concept

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04-01-14

Nissan Asks Young Women to Join in STEM Career Paths

Nissan Asks Young Women to Join in STEM Career Paths

 

NASHVILLE, Tenn. - Fostering enthusiasm in young girls for careers in science and technology was the focus for DigiGirlz 2014. The program took place at Nissan's headquarters in Nashville, Tenn.

More than 100 high school girls attended the free event sponsored by Nissan, Microsoft and Middle Tennessee State University. DigiGirlz is a Microsoft YouthSpark program that provides high school girls an opportunity to learn about careers in science, technology, engineering and math (STEM) in a fun and innovative setting.

"Being here today is fantastic. It has allowed me to meet and connect with a bunch of different professionals and even people from graduate schools from various colleges. It is very nice and empowering to connect with these people, and to know that there are people out there, women in STEM fields, who are doing incredible things," said Allison Baldwin, a DigiGirlz student attendee.

The inspirational Marlin Page, a motivational speaker and self-described online safety evangelist, delivered the keynote address. Page was introduced to a technology boot camp in her developmental years, which taught her to code in seven different languages in 13 weeks. Following that, in less than a year at the age of 25, Page was maintaining and developing software for the automotive and banking industry.

"I believe young girls need to be involved with STEM because technology can definitely transform their lives. Technology takes you to places where you have never been," said Page. "Young girls are out there playing video games, on social media, and it is important for them to know that they can also create these things as well."

Nissan's Women's Business Synergy Team (WBST) presented a $500 college scholarship at the event. Applicants provided a teacher recommendation, high school transcript and answered an essay question.

"For Nissan, this is a wonderful opportunity for us as employees to be able to give back directly to all of these girls who, at this point, are trying to figure out what they would like to do with their lives and careers," said Trisha Jung, Nissan Dealer Operations. "We have a chance to help them explore all of these great concepts and help them to build confidence and vision that anything is possible for them."

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03-31-14

Datsun is Back

Datsun is Back

 

    • First customer of the 21st century will take delivery on March 19, 2014, in India
    • All new car brand with a 100-year heritage

 

YOKOHAMA, Japan - On March 19, the first Datsun cars sold in the 21st century will be delivered to customers in India. It fulfills a promise made two years ago to bring back the marque that made car ownership mainstream in Japan and numerous other countries, and now returns as the brand of choice for the risers in today's high-growth markets.

The first 21st century Datsun customers will be in India. They will be taking to the roads in their new Datsun GO exactly one hundred years from the launch of the first ever DAT car, in Japan. Over that century, Datsun went on to sell more than 20 million vehicles in 190 countries.

The keys to the new Datsun's will be handed over at celebration events planned for March 19 and March 20 in the Indian cities of Delhi, Chennai and Kolkata.

The Datsun GO will be offered through a network of more than 120 Datsun dealer outlets across the country. Detailed pricing will be announced on March 19th. As disclosed earlier, Nissan Motor Private India Limited will distribute Datsun vehicles in India.

Datsun is expanding rapidly around the world. New Datsun models will be introduced in Indonesia, Russia and South Africa later this year.

About Datsun

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means "lightning-fast" in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all." The introduction of a lightweight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the "son of DAT" – Datson - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.

CREDIT: http://nissannews.com/en-US/nissan/usa/releases/us-datsun-is-back?page=1

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03-28-14

Taxi Electric is First to use Nissan’s e-NV2OO taxi in Amsterdam

Taxi Electric is First to use Nissan's

e-NV2OO taxi in Amsterdam

  • This summer Taxi Electric becomes the first taxi company in Amsterdam to adopt the zero-emission Nissan e-NV200
  • Taxi Electric first 100% Nissan LEAF fleet since November 2011

  • Pioneering Amsterdam-based company have covered 1.5 million km demonstrating Nissan EVs' quality and reliability

AMSTERDAM, Netherlands - Taxi Electric will be the first private taxi company to add the new 100-percent electric Nissan e-NV200 taxi to its green-energy zero-emission fleet.

The combination of Nissan's innovative zero-emission technology, in the form of the 100-percent electric Nissan LEAF, and Taxi Electric's ground-breaking city transportation model have been a recipe for success since the start of operation in 2011. Now the two companies have teamed up again to build on this success and take the next step forward by introducing the game-changing all-electric Nissan e-NV200 taxi this summer.

Amsterdam-based Taxi Electric operates a fleet of 25 Nissan LEAF vehicles. It was the first private taxi service to switch to a fleet of 100% electric taxis in 2011. The Dutch company's fleet of Nissan LEAFs has now amassed a trouble-free 1.5 million km in taxi operations – proof of the electric vehicle's high quality and reliability.

Andy Palmer, EVP Nissan said: "Taxi Electric was one of the first electric taxi companies in the world, and I've been impressed with their progress since their launch two years ago. They were the first to prove that zero-emission taxis – in the form of Nissan LEAFs – are a viable alternative. They have covered an astonishing distance in their fleet in such a short time and have shown just how reliable our electric technology is in a demanding environment. Their pioneering spirit closely matches ours, and we are certain they will continue their success with the ground-breaking Nissan e-NV200."

Ruud Zandvliet, founder of Taxi Electric added: "Two years ago we started with 10 Nissan LEAFs. Each of these travelled well over 100,000 km and proved to be extremely reliable. Since last summer demand for our taxis is growing rapidly, which allowed us to double our fleet. We are very excited about the e-NV200 as it is designed to be a taxi. This will improve our offering and open new business opportunities for us."

Taxi Electric will not be alone in making the Nissan e-NV200 part of their taxi fleet, with the city of Barcelona having signed a memorandum of understanding with Nissan to promote it as a taxi for the Spanish region. Global production of the Nissan e-NV200 begins in May this year, with sales starting in the summer.

Credit: http://nissannews.com/en-US/nissan/usa/releases/taxi-electric-is-first-to-use-nissan-s-e-nv200-taxi-in-amsterdam?page=2

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03-20-14

SNEAK PEEK: New Nissan Juke!

SNEAK PEEK: New Nissan Juke!

 

GENEVA, Switzerland - Nissan's domination of the crossover market will move up a gear at the 2014 Geneva Motor Show when the New JUKE will be revealed for the first time.

Today Nissan reveals the first teaser image of the latest version of its premium B-segment crossover, a car that has triggered one of the most talked-about trends for a generation.

Promising even more striking design, improved efficiency and enhanced refinement, the new JUKE will be one of the stars of the forthcoming Geneva Motor Show when it is revealed for the first time on March 4, 2014.

Building up to the unveil moment, Nissan fans will be able to interact with Nissan on social media to "earn" an ever clearer glimpse of the exciting new crossover. Starting today, an obscured image of the New JUKE will be shown on a variety of social channels where over the coming days and weeks the image will become clearer to define some of the Nissan's new design cues.

Visit the following links for more information:

  • Instagram: http://instagram.com/nissaneurope
  • Twitter: https://twitter.com/NissanEurope
  • Facebook: https://www.facebook.com/NissanJUKEOfficial
  • https://www.facebook.com/Nissan

Credit: http://nissannews.com/en-US/nissan/usa/releases/first-glimpse-of-the-new-nissan-juke

 

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03-06-14

Lucas Ordonez to race Nissan ZEOD RC at Le Mans

Lucas Ordonez to race Nissan ZEOD RC at Le Mans

  • Inaugural Nissan PlayStation GT Academy winner first driver confirmed
  • Spaniard graduates from test role to race driver
  • Nissan ZEOD RC to become the first car to complete a racing lap of Le Mans on nothing but electric power

LONDON - Two-time Le Mans 24 Hours LM P2 podium finisher and inaugural Nissan PlayStation GT Academy winner Lucas Ordóñez has been confirmed as the first race driver for Nissan's revolutionary ZEOD RC prototype.

The Nissan ZEOD RC will become the first car to complete an entire 13.6-kilometer (8.5 mile) lap of Le Mans on nothing but electrical power when it competes in this year's Le Mans 24 hours.

The car will combine electric motors with an incredible 1.5-liter, 3-cylinder turbo engine that produces 400 horsepower yet weights only 40kg (88 pounds).
The car will occupy the Automobile Club de l'Ouest's "Garage 56" at this year's Le Mans - a spot reserved for new and innovative technologies not previously seen in the French endurance classic.

For each tank of fuel used at Le Mans, the ZEOD RC will complete an additional lap on pure electric power. While operating under gasoline power, the car's battery will be recharged by regenerative braking - recycling the heat generated by the carbon brakes to produce electricity.

The development project is being used by Nissan as part of its planned assault on the LM P1 class of the Le Mans 24 Hours and the FIA World Endurance Championship in 2015.

Ordóñez won the inaugural Nissan PlayStation GT Academy competition in 2008 and made his Le Mans 24 Hours debut in 2011. In three attempts at the famous French endure, he has twice finished on the LM P2 podium. He also took championship wins in the Intercontinental Le Mans Cup in LM P2 in 2011 and last year's Blancpain Endurance Series.

Most recently he took a class victory along with four new GT Academy graduates at the Dubai 24 Hours. Ordóñez was previously confirmed as the test driver for the ZEOD RC project but has now been promoted into a race seat

"Since becoming our first GT Academy winner, Lucas has demonstrated his speed and talent in a wide variety of Nissan machinery - LM P2, GT3, GT4, Super GT and even V8 Supercar. That versatility was a key part of the decision to place him as the inaugural race driver locked in for the Nissan ZEOD RC," said Nissan Global Motorsport Director Darren Cox. "The ZEOD RC is such a unique and different car. Anybody who drives the car is going to have to adapt to an entirely different experience. Our three drivers for Le Mans will have to be versatile and eager to learn. It will be very different but they will have the opportunity to be a part of something very special in what will not only be an extremely important project for Nissan, but for the automotive industry as a whole."

Read Driver Interview Here: http://nissannews.com/en-US/nissan/usa/releases/lucas-ord-ez-to-race-nissan-zeod-rc-at-le-mans?page=1

 

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03-04-14

2014 NISSAN VERSA NOTE REVIEW

2014 NISSAN VERSA NOTE REVIEW

 

From MSN Autos Review Article

Rating: 9.4

Bottom Line

Nissan is pushing the limits of fuel efficiency in an attractive package offering features not often found at this price point. With the bevy of optional tech in its 2014 Versa Note, Nissan has raised the bar for the entry-level class.

The 2014 Versa Note is Nissan's all-new candidate in the ultracompetitive entry-level segment. Already a better value than the outgoing Versa hatchback, Nissan is hoping to lure buyers with class-leading fuel-efficiency, cool techno-bits, uniquely good looks and an impressive list of options not always found in this segment. Are these improvements enough to hand the 2014 entry-level crown to Nissan?

Model lineup

The 2014 Nissan Versa Note is available in three trim levels: S, with a base price of $13,990; S Plus, which offers more interior amenities for a base price of $15,240; and the feature-laden SV, with its base price of $15,990. All trims come standard with 15-inch wheels with 16-inch alloys as an option with the SV continuously variable transmission. While the S and S Plus trims are similarly equipped, the SV adds a ton of standard features, such as one-touch power windows, power door locks with speed-sensing autolock, remote keyless entry, a Bluetooth hands-free phone system, a leather-wrapped steering wheel, chrome and silver interior accents and a whole lot more. Not bad for an additional $1,250.

Under the hood

The only offered source of motivation for all 2014 Nissan Versa Notes is a 1.6-liter double-overhead-cam inline 4-cylinder engine producing 109 horsepower and 107 lb-ft of torque, featuring twin continuously variable timing control on both the intake and exhaust and dual injectors per cylinder. The dual injectors are a neat technology infusion for the Note. Since the injectors are smaller, they are able to produce a finer spray of fuel particles over a wider area, leading to a more complete combustion in the cylinder. While the outgoing model had a slightly torquier 1.8-liter 4-cylinder, Nissan saw fit to downsize and go after the ever-important fuel-economy numbers. The Versa Note S comes standard with a 5-speed transmission, while the S Plus and SV trim levels are only available with Nissan's Xtronic CVT.

Inner space

With seating for five, the cabin is remarkably open and spacious. Rear-seat legroom comes in at 38.3 inches — 3.7 inches more than the Chevrolet Sonic. Even with the increased legroom, Nissan managed to increase cargo space from 17.8 to 21.4 cubic feet. An available option to increase the utility of the Versa Note is the Divide-N-Hide adjustable floor. When you lower the standard 60-40 split-folding rear seats, you end up with an expanded flat cargo area that also creates additional storage underneath, just in case you need to stash anything of value while hauling bigger things above.

The list of standard features is pretty common: AM/FM/CD/aux-in audio system with four speakers, 12-volt power outlet, front door pockets with bottle holders, dual front and rear cupholders, front seatback pockets and so on. The cloth seats are standard fare with 4-way adjustability in the S and S Plus trims, and 6-way adjustment in the SV. Available upgrades include heated seats, navigation with real-time updates, USB input with iPod control, and steering-wheel-mounted audio and Bluetooth controls.

One interior option that really stands out is in the SL Tech package. Nissan is bringing technology normally found in much more expensive cars to the Versa Note with its around-view monitor. In a nutshell, it's a system of wide-angle cameras that provide a virtual 360-degree view around the car, assisting with parking in tight spots. You can even select close-ups from a specific camera — front, rear, curb — for a perfect park every time.

On the road

The Versa Note is an enjoyable drive. The steering is direct with great turn-in. The little 1.6-liter engine is very responsive to throttle input, although it feels overly sensitive in some situations. Braking feels confident and comes from power-assisted front disc/rear drums with anti-lock braking standard, electronic brake-force distribution and brake assist.

But you're not buying a Versa Note for high-performance driving. It's very economical, delivering an Environmental Protection Agency-estimated 31 mpg city/40 mpg highway/35 mpg combined. Even with hybridlike fuel economy, the car doesn't feel horribly slow. Of note (no pun intended): You can only get these mileage numbers with the CVT-equipped trims. While the CVT performed well in the road test, it was a bit indecisive with how much power to apply in a few cases, and there's an unmistakable whine at speed. Things are a little loud in the cabin at highway speeds, which, compounded with the whine from the CVT, serves to remind you that you're driving an economy car after all.

In order to achieve the class-leading fuel economy, Nissan added a few tricks to the Versa Note. First, it put the car on a diet to lose 300 pounds, with over 200 pounds realized through structure optimization and an additional 50 pounds shed with the new engine, CVT and driveshafts. Nissan also added an active grille shutter to the trims equipped with a CVT that limits airflow into the engine bay — a first for the company. At speeds over 20 miles per hour, the front grille shuts, which results in a reduction of air resistance by 0.01 coefficient of drag. Nissan even went so far as to vent the taillights in the name of improved aerodynamics. Their efforts paid off, though, with a 9 percent coefficient of drag improvement over the outgoing Versa hatchback.

Right for you?

If you're looking for an affordable, economical new car to take you from point A to point B with some special features, this is probably the car for you. It looks good and it's not a total bore to drive, either. The active aerodynamics and weight reduction will please your inner hypermiler (it's in there somewhere), while the around-view monitor will keep your techno-geek side satiated. Bottom line: We'd buy it, although we wish we could get the manual transmission in the higher trim levels.

Want to get your hands on your own Versa Note? Check out how you can Drive Better for Less now.

CREDIT: http://autos.msn.com/

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02-18-14

Nissan celebrates 80 years of success!

Nissan celebrates 80 years of success!

 

We are very pleased to announce that Nissan Motor Company is now celebrating its 80th anniversary. Creating the kinds of cars that move people’s hearts is what Nissan is all about. In our pursuit of this ideal, we have always challenged the limits of what is possible by rejecting conventional assumptions and turning conventional wisdom on its head. The last eight decades have seen us take on an endless series of challenges. Looking back over those years, one can see that the challenges we have taken on have centered on 4 main areas.
 
Sustainability
We have never lost sight of the importance of our relationship with society at large, and have always remained focused on the effects we have on people’s lives. Thanks to this stance, the innovations that we have made along the way have sometimes transcended the realm of automaking and have brought about wide-ranging societal changes. Zero emission vehicles for example. Nissan’s development of electric vehicles began with the Tama Electric Car and that work lead on to today’s Nissan Leaf and the zero emission racing car ZEOD RC.
 
Accessibility
Ever since Nissan’s founding, we have placed importance on bringing the fun and convenience of automobiles to all. With Datsun brand cars, for example, we aimed to enable each household to own their car by creating Japan’s first mass-produced automobile, and these cars are now symbolic of that age. With the Nissan Z-car series we also made owning a sports car something everyone could achieve. This same stance is what is driving the scheduled relaunch of the Datsun brand in 2014.
 
Diversity
Learning from overseas engineers, collaborating with companies with differing areas of strength, and increasing Nissan’s organizational and cultural diversity have all contributed greatly to our automaking capabilities. 80 years have now passed since our founding – a time when we were striving hard to learn from the cutting-edge technologies of overseas companies as quickly as we could. Nowadays we have R&D bases located around the globe, and are therefore able to reflect the culture and preferences of local people in the cars we create. Today, right at this very minute, we are carrying on our conversation with our customers worldwide.
 
Passion
We are very passionate about driving experience, not only with cars like the Skyline and Nissan GT-R, but with all of the cars we produce. And this passion is growing more intense with the passing of time. Through our long years of experience in motorsports, we have learned a great deal about making cars that are faster, more beautiful, safer, more responsive, and simply more fun to drive.
Our passion is to create ever better cars for our customers, and this will always be the case.
We will continue to refuse to be beholden to conventional wisdom. We are driven by the goal of moving people, moving their hearts, and changing the history and we will never rest in our efforts. 
 
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02-13-14

Nissan ROGUE: TAKE THE ROADS LESS TRAVELED

Nissan ROGUE:
TAKE THE ROADS LESS TRAVELED
It's called "intelligent" AWD for a reason. This advanced system can tell if you are cruising, or cornering. It can sense a loss of traction under a specific wheel or wheels and redirect torque automatically. For even more confidence behind the wheel, Rogue is equipped with Active Ride Control, Active Trace Control, and Active Engine Braking.
Active Ride Control
In the event you're jostled by a bump in the road, Rogue's Active Ride control system kicks in. It works by automatically applying the brakes and adjusting engine torque to help smooth the impact, helping you stay composed and comfortable.
Active Trace Control
By selectively applying Rogue's brakes when cornering, Active Trace Control can automatically engage the inner or outer brakes, optimizing your line through turns.
Active Engine Braking
As you apply the brakes, Rogue's Active Engine Braking system adjusts torque to slow down the vehicle while enhancing control and stopping confidence.
 
Check out San Diego’s best inventory of 2014 Nissan Rogues now: 
 
 
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02-07-14

Two Nissan-Powered prototypes grab top 10 finishes at rolex 24 at Daytona

Two Nissan-Powered prototypes grab top 10 finishes at rolex 24 at Daytona

 

DAYTONA, Fla. – Lucas Luhr, driver for Muscle Milk Racing, knows well that winning championships is a year-long marathon. Given that the toughest test of the year is the Rolex Daytona 24 at Daytona, he is happy with a hard-earned fifth place for his Nissan-powered Oreca team of Luhr, Klaus Graf and Alex Brundle. The Muscle Milk ORECA-Nissan car was first among the P2-type cars entered.

 

"I have to say that I'm proud of our guys. It's a brand new package, brand new car, it was the first 24-hour race for this team, and to finish it, it was a good thing," said the four-time ALMS champion. "The car ran mostly trouble free and we finished only three laps down after 24 hours, and that's impressive."

 

The team qualified sixth, fastest of the P2 cars and behind five Daytona Prototypes –cars well suited for the full throttle racing at a superspeedway course. The car ran suffered two punctured tires early, dropping them back to 40th position after an hour.
By hour six, the Muscle Milk Oreca-Nissan was back in the top ten, pushing into seventh by midnight. By daylight, the Pickett team was a top five car, behind only Daytona Prototypes. Through the morning, the team ran between sixth and fourth, and with just three hours left, Klaus Graf took the wheel in fifth. Graf could not make up the lap he trailed on the Corvette DP car in fourth, and he brought the car home safely – still running strong.
 
French entry OAK Racing's Morgan-Nissan ran in the top 10 for five hours until an alternator failed and dropped them all the way to 55th position overall as the car underwent work in the garage. By daylight the OAK Racing car driven by Pla/Yacaman/Rusinov/Webb was in 14th, picking off slower cars and making up laps. With three hours remaining, Gustavo Yacaman had the car up to 11th, knocking on the door of an overall top 10.
 
With a furious finish by Yacaman, the Morgan-Nissan came home eighth overall and sixth in class, garnering valuable points to move forward to tracks better suited for the P2-style race cars. OAK Racing plans to contest the full season TUDOR Championship.
"It has been a battle," said Pierre-Alain Bouhet, Team Manager for OAK Racing. "We were knocked back in qualifying by a (electronic) wiring loom issue, but we knew from practice we were one of the top six fastest cars.  Then the alternator failed in hour six, which put us almost on the bottom. It's been a real fight to get back where we did in the end, so I'm pleased with the effort."
 
The teams move on to the Sebring 12 Hours March 14-15, then the Long Beach Street Circuit April 12.
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02-04-14

Nissan Revs up for Daytona Qualifier 2014

Nissan Revs up for Daytona Qualifier 2014

 

DAYTONA, Fla. – GT Academy 2011 champion Bryan Heitkotter has a history of strong qualifying laps during his Continental Tire SportsCar Challenge (CTSCC) career, and his first drive in the Skullcandy Nissan Altima almost netted him his fourth pole position. But a flurry of fast laps in the closing minutes of the session bumped the #33 Skullcandy Nissan Altima to the second row for tomorrow’s Performance 200 race at Daytona International Speedway.
 
“The car worked great,” said the 2011 Nissan GT Academy champion. “I’m still finding a tenth of a second here and there around this track, but I’m happy that I’ve been able to put some good laps together here at Daytona and can’t wait to start the race.”
 
The Nissan 370Z NISMO contingent in the GS class was led by Tim Bell, who managed 11th quickest during a crash-shortened qualifying session. This is Bell Racing’s first event with the Nissan, and the team of Tim Bell and Dane Cameron should be a potent combination in Friday’s race.
 
Doran Racing’s Brad Jaeger took 15th qualifying spot in the #14 Nissan, while the sister car #41 was unable to post a time despite being the quickest 370Z throughout most practice sessions.
“It was unfortunate the 41 car didn’t get a time today due to the very short qualifying session,” said team owner Kevin Doran. “David (Empringham) and John (Farano) have been consistent and fast this week, and it’s too bad they have to start near the back.  They’ll have time to make up ground and they’re very experienced and capable guys that can do it.”
 
Qualifying for the Rolex 24 at Daytona yielded both good and bad news for the Muscle Milk-Pickett Racing Nissan ORECA. Lucas Luhr was in a familiar position as the fastest LM P2 driver in the session. Unfortunately for the Muscle Milk team, Daytona Prototypes took the top 10 spots, leaving the Luhr/Graf/Brundle car 11th on the starting grid.
 
Fortunately, the P2 cars are typically quite reliable in endurance racing and the team has 24 hours to work their way up the scoreboard this weekend.
 
The OAK Racing Nissan-Morgan suffered a mechanical issue during qualifying and will have to start 23rd.  Fortunately, the team quickly corrected the issue and posted fifth fastest time during Thursday night practice.
 
The Rolex 24 at Daytona coverage on Fox Sports 1 begins on Saturday, January 25 at 2 p.m. EST.
 
The Continental Tire Challenge Performance 200 will air on Fox Sports 2 at 6 p.m. EST on Friday January 24.
Credit:

http://nissannews.com/en-US/nissan/usa/releases/nissan-daytona-2014-qualifying-recap

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01-28-14

Nissan LEAF tops 100,000 sales and going strong!

Nissan LEAF tops 100,000 sales and going strong!

 

Nissan has delivered the 100,000th LEAF to a customer in the U.K., reaching a milestone for the pure electric car that seems to be leaving other EVs in its wake. Now, the pure electric LEAF is on sale in 35 countries on four continents, and it has captured 45 percent market share for pure electric vehicles.
 
Amy Eichenberger of Charlottesville, Va., was the 99,999th Nissan LEAF buyer, picking out a Glacier White example at her local dealership for her 10-mile daily commute.
 
"I have friends I like to visit in Richmond, which I can do in the Leaf with some planning, and in D.C., which I'll do in my son's or boyfriend's car," Eichenberger said. "Leaf will meet my needs 98 percent of the time, and I didn't want to let a little range anxiety prevent me from missing out on what I consider a much more progressive and forward-thinking vehicle than any of the alternatives."
 
The 100,000th Leaf buyer was Dr. Brett Garner in Fareham, U.K.
"I have chosen my Nissan LEAF because I am very interested in its running costs," Dr. Garner said. "The cost of ownership, such as maintenance, insurance and charging also convinced my wife. She had the experience of driving 500 miles in a borrowed Leaf and the low cost was remarkable. So she was converted and insisted that we had a LEAF."
 
Amy Eichenberger of Virginia poses by the LEAF she's just bought, number 99,999. 
 
LEAF sales started out slowly when the zero-emission car reached dealerships in December 2010, but demand has grown steadily to the point where stateside Nissan dealerships began reporting stock shortages six months ago. In August 2013 Nissan considered moving to increase production of the electric car at its Tennessee plant, just as sales reached approximately 2,000 units a month--about double the sales volume of August 2012. Interestingly enough, the LEAF’S number one market in the U.S. has been Atlanta.
 
"With LEAF, we see a high level of organic growth and viral sales where LEAF owners become our best evangelists and salespeople," said Erik Gottfried, Nissan's director of EV Sales and Marketing. "With electric vehicles, many folks presume a 100-percent electric vehicle won't meet their needs until they chat with a neighbor, co-worker or family friend who loves their Leaf and explain its practicality, and then it goes on their consideration list."
 
A year ago this week, Nissan cut the price of the LEAF by $6,400 to stimulate sales, and this price cut remains in effect for the 2014 model year LEAF . The 2014 LEAF starts at $29,830 and has a range 84 miles on a full charge, with the mpg-equivalent ratings at 126 MPGe in the city and 101 MPGe on the highway, for a combined rating of 114.
 
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01-28-14

THROWBACK THURSDAY: Vintage Roadster Travels More That 30,000 Miles of Wide Open Road

THROWBACK THURSDAY:
Vintage Datsun Fairlady Roadster Travels More That 30,000 Miles of Wide Open Road

NASHVILLE, Tenn. – Scott Fisher is a man on a mission. Not the kind of mission with deadlines and meetings – a mission to reconnect with his 1967 Datsun Fairlady Roadster and discover the wide-open spaces of North America. Fisher has blogged the entire trip in detail at RoadsterRoadTrip.com, sharing an impressive array of his photographs from the road.
 
"I had owned a manufacturing business in Las Vegas for 16 years. I knew I needed to kinda' get out, and unwind, and get my mojo back," said Fisher.
 
In his travels, Fisher has covered more than 30,000 miles to date, starting from his Las Vegas home last spring and heading up the West Coast.
 
"I got up into the Northwest when it was hot in the South, and I got over into the Northeast for fall, which has allowed me to keep the top down, maybe 80 percent of the time. I drove through the polar vortex cold snap. Car even ran well through that. Started right up, idled, didn't seemed phased by it at all," said Fisher.
 
Now, with 44 states and seven Canadian Provinces behind him, Fisher has stopped in Tennessee at Nissan's invitation to show off his red Datsun and share some tales from the road. The day started with a visit to Nashville's Lane Motor Museum, a place where a car guy like Scott Fisher can check out vintage automobiles and relive a childhood memory.
"This exact car would have been one of the cars I watched racing when I was growing up. Nissan brought these in and started cleaning up. I definitely didn't think I'd be sitting here when I woke up, let alone back then," said Fisher.
 
Then Fisher headed down the highway to Smyrna to tour Nissan's Assembly plant.
The extensive road trip has become more than just a chance to decompress and enjoy driving a machine from a simpler time. It is a connection with the natural beauty of a continent and the hospitality of its people that has given Fisher a renewed optimism for life.
"Pretty much anywhere I stop people will come up and talk to me. The car is like a little ambassador. Like traveling with a puppy, people want to come up and look at it, pet it," said Fisher.
 
Part of Scott's Middle Tennessee visit was a tour of Nissan's Smyrna Assembly plant, where he witnessed a level of modern automobile manufacturing automation that was not around when his Fairlady rolled off the line at the Shatai plant in Japan in the mid-1960s.
It was a day of unusual hustle and bustle for a man on a year long journey traveled at his own pace, stopping and taking in landmarks and natural beauty whenever the opportunity presents itself.
 
"I feel like I've got a better sense of the country than before I started, for sure," said Fisher.
Then it was off again, down the Natchez Trace Scenic Highway toward more undiscovered states and beautiful scenery passing by as the soothing sounds of a 45-year-old carbureted Datsun purr under the hood.
 
"I'm planning on taking my time down through Mississippi, and then getting over into New Orleans. And I am really grateful to Nissan for inviting me to come by. The hospitality and the generosity has been fantastic," said Fisher.
 
The trek that began as stress relief has become something much bigger; a blog started for close friends and family now has legions of followers. And for Scott Fisher, a man of many talents, the next curve brings a window of discovery to be shared with an old friend.
 
CREDIT :

http://nissannews.com/en-US/nissan/usa/releases/video-report-vintage-datsun-fairlady-roadster-travels-more-than-30-000-miles-helps-owner-to-recharge-his-life

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01-23-14

Autoweek Magazine Names Nissan Sport Sedan “best concept”

Autoweek Magazine Names Nissan Sport Sedan “best concept” at 2014 North American International Auto Show

DETROIT – Today the Nissan Sport Sedan Concept was named  “Best Concept” at the 2014 North American International Auto Show (NAIAS) by Autoweek Magazineeditors. The Nissan concept edged out the Kia G4 Stinger and Toyota FT-1 to earn the annual accolade given to vehicles that Autoweek believes rose above the rest at the auto show.
 
“The Sport Sedan Concept is an extremely important vehicle for Nissan because it demonstrates a new and energetic design direction that builds on Nissan's legendary approach of applying sports car principles to a sedan,” said Nissan senior vice president and chief creative officer Shiro Nakamura. “To receive this recognition reinforces that Nissan is headed full speed in the right direction, and this is only a sign of good things to come. We are elated to take home Autoweek’s ‘Best Concept’ award from the 2014 NAIAS.”
 
Each year, Autoweek editors select Best in Show, Most Significant, Most Fun and Best Concept at the auto show in Detroit. Editors pointed to the Sport Sedan Concept’s forward-looking design themes, including a flow-over “V-Motion” grille, a “floating” roof, boomerang light clusters and diamond-shaped seat graphics, as notable qualities that helped earn the award.
 
The Sport Sedan Concept was created by Nissan Design America and developed at the Nissan Global Design Center in Japan. It is the third vehicle displaying signature design aspects that will be adapted to all future Nissans following the previously-revealed Nissan Resonance and Friend-ME concepts. The "V-Motion" movement of the front end flows from the dramatic chromed grille up through the hood. The front of the Sport Sedan Concept also incorporates the large LED boomerang headlights, a deeply scooped front fascia and wide, sloped windshield.
The profile of the vehicle is equally powerful, with its dynamic bodyside lines adding a strong sculptural feel and connecting the wheels and tires – which are pushed out to the four corners.
The unique "floating" roof adds a sense of openness and lightness in contrast to traditional sedans' heavy cabin appearance. The design is meant to evoke youth and adventurousness, intended as a reward to customers for their hard work and success.
 
The concept is powered by a 3.5-liter V6 engine capable of 300-plus horsepower. At this stage, the Sport Sedan Concept is a design study created to explore future design cues for Nissan’s sports sedans and is not directly affiliated with any current or future production models.
 
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01-23-14

That Mysterious Giant Amazon Box Revealed!

That Mysterious Giant Amazon Box Revealed!

 

Giant Amazon delivery boxes were showing up on the door steps of unexacting customers over the holidays. Tons of speculation arose when it came to what was inside. 
 
2014 Nissans Versa Notes were found inside! 
"three Nissan Versa Note buyers were slated to receive their cars packaged in giant Amazon.com boxes, with video crews on hand to film the deliveries."
An interview with Erich Marx, Nissan North America's director of interactive and social media marketing provides further insight into this genus marketing scheme;
 
"Dumenco: So, Erich, what was in the damn box?
Marx: [laughs] A Nissan Versa Note, which is all-new for 2014. We did co-promotion with Amazon last fall, where we offered our customers and Amazon customers the opportunity to order a Nissan Versa Note through the Amazon website -- the first time anything like that's been done.
Dumenco: Right, I read about that in Auto News. So is this the first of multiple deliveries?
Marx: We talked about doing three this way. At this time we've done one of the three. We filmed it and we're actually editing the video that was shot this past weekend in Wisconsin. We're putting it together for what was supposed to debut as a social-media video next week, but we got beat to the punch with a spy photo, so we're talking to you today. That's just what can happen when you're delivering a box of that size -- it's not going to go unnoticed.
Dumenco: So there actually was a vehicle in that box?
Marx: Yes there was.
Dumenco: The person who got this, what did they do with all the cardboard? You know, that's a big box to have to fold up and put in the recycling.
Marx: [laughs] We were thoughtful enough that we helped him unload his Versa, and we took away -- our team took away -- the cardboard.
Dumenco: Any more details about the car itself?
Marx: I guess I can tell you that it is a blue Versa Note. The customer was thrilled with the delivery -- he had a good sense of humor about it. We delivered the Versa on Sunday, and he also got a $1,000 Amazon gift card to go along with it.
Dumenco: For the record, this wasn't literally purchased through or handled by Amazon, right? It's just an Amazon box, it's a co-marketing effort.
Marx: The actual purchase, the actual transaction, does have to take place with a dealer. We have wonderful dealers nationwide, and we want our dealers to have relationships with our customers.
Dumenco: What's amazing to me is that nobody got pictures of the unloading of the car.
Marx: We do have pictures of it being unloaded.
Dumenco: You should give them to me! The cat is out of the bag -- the car is out of the box -- so you should just give me the damn pictures.
Marx: [laughs] I'm not sure I'm allowed to share these yet. Again, we were taken off-guard a little bit. I mean, we understand the social space -- it's hard to keep anything secret. Having said that, we did not expect this to come out so broadly and capture the imagination like it has so quickly. We were planning, OK, we'll write up our release tomorrow, we're going to have the video ready on Monday -- we had this whole cadence.
Dumenco: Of course. Yeah, guess again, buddy.
Marx: [laughs] Exactly. Best-laid plans of the marketing guys."
 
PHOTO CREDIT:

http://adage.com/article/the-media-guy/check-insanely-huge-amazon-package/290941/

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01-21-14

Nissan’s Increased Customer Focus Leads to Higher Satisfaction Scores

Nissan's Increased Customer Focus Leads to Higher Satisfaction Scores

 

NASHVILLE, Tenn. – Nissan’s ongoing focus on improving customer satisfaction is paying off, as indicated by the brand’s performance in the J.D. Power Sales Satisfaction Index (SSI) Study, released this week. Nissan ranks 10th in sales satisfaction among mass market brands. Nissan’s improvement again outpaced the improvement industry average, rising 16 index points and four rank positions among mass market brands in the latest study. This marks the third consecutive year of gains by Nissan, with a total increase of 63 index points over the period.
 
The annual J.D. Power SSI study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction throughout the shopping and buying process.
Leon Dorssers, Nissan’s chief customer officer and vice president, Customer Quality and Dealer Network Development, said: “In order to meet our growth targets in the U.S., it is imperative that Nissan and our dealers offer both great vehicles and a great experience for our customers. Our rapid improvements in the J.D. Power SSI study show that our efforts to that end are paying off, and we remain fully committed to becoming one of the industry leaders.”
 
Beginning in 2011, Nissan and its dealers accelerated customer satisfaction-focused efforts, including the launch of the Nissan Customer Promise, a set of commitments to provide a fair, honest and customer-friendly environment for purchasing and owning a Nissan vehicle. In 2012, the company formed a customer experience task force and appointed Dorssers as its first chief customer officer. This task force prioritizes projects designed to enhance the customer's interaction with the company throughout the shopping, purchase and ownership experience.
 
A combination of all-new, core products such as Altima, Sentra, Pathfinder and Versa Note along with this intense focus on improving customer satisfaction has yielded strong sales results. Nissan sales in 2012 increased by 8.2 percent over the prior year, while 2013 sales through October are up 11 percent. In fact, sales in the first 10 months of 2013 nearly exceeded the total for all of 2011.
 
Credit:

http://nissannews.com/en-US/nissan/usa/channels/us-united-states-corporate/releases/nissan-s-increased-customer-focus-leads-to-higher-satisfaction-scores?page=2&query

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01-13-14

Nissan Unveils the New London Taxi Cab

Nissan Unveils the New London Taxi Cab

  • Designed in London, for London, at Nissan's European design center in Paddington
  • Production version will launch in December 2014
  • Zero emission electric taxi to launch in 2015
 
LONDON, UK - Nissan has today unveiled the new face of its Taxi for London, re-designed to make it instantly recognizable as one of the capital's iconic black cabs.
 
Based on the company's successful multi-purpose NV200 platform, the vehicle was first unveiled as a bold and exciting new vision for the famous London Hackney Carriage in August 2012. In response to feedback from the London Mayor's office, Transport for London and other key organizations which have put their backing behind the new taxi, Nissan has redesigned the vehicle to better reflect the iconic nature of the traditional black cab.
 
Nissan's newly redesigned taxi has been developed for London, in London, by Nissan Design Europe (NDE) in Paddington, the same design center responsible for the Qashqai and Juke. The new taxi will be launched in December 2014 with a modern, clean, 1.6-litre petrol engine equipped with an automatic gearbox. Furthermore, Nissan will launch a zero emission electric version of the NV200 taxi in 2015.
 
Nissan already has a rich pedigree in the London taxi market - its 2.7-liter TD27 diesel engine was fitted to the FX4 "Fairway" and TX1 black cabs during the 1980s and '90s and gained a reputation for reliability and durability. In developing the NV200 Taxi for London, Nissan has ensured that it adheres to the strict TfL regulations governing Hackney Carriages, including the required 25-foot (7.6-meter) turning circle.
 
The NV200 cab for London is part of Nissan's global taxi program, which also encompasses New York, Barcelona and Tokyo. The London version's design is bespoke, reflecting the rich heritage and status of London's black cabs.
 
Among the specific changes that have been made to the front of the NV200 taxi are:
  • Round headlamps and a re-modeled grille mirroring the traditional black cab "face"
  • LED lighting to improve visibility of the traditional taxi sign
  • Completely new front bumper panels
 
Design Excellence Manager at NDE, Darryl Scriven, said: "Having already overcome the unique technical challenges presented by the development of a new Hackney Carriage for London ahead of our launch of the vehicle in August 2012, we turned our attention to making the vehicle look the part. The Mayor's office and taxi drivers were very keen that we maintain the character of the Hackney Carriage, making it something that people in the city can be proud of.
 
"The main challenges were concerned with making sure customers can easily recognize it as a taxi. Being in London, we were able to go out and talk to cabbies about what was important to them as well as look at the vehicle from a customer's viewpoint. It's unusual for us to be able to work on something as bespoke as this, specifically for one location in the world and we are very proud to have been asked to do so."
 
Andy Palmer, Chief Planning Officer and Executive Vice President, Nissan Motor Corporation, said: "Since we launched our Taxi for London in August 2012, we have worked closely with the Mayor's office and associated stakeholders and interested parties to ensure that Nissan's new cab not only raises the bar for both driver and passenger, but is also as instantly recognizable as its legendary forebears.
 
"Alongside this, our engineers at Nissan Technical Centre Europe in Cranfield, Bedfordshire, have continued work on the cab, running real-world trials on the streets of London."
Nissan intends to put the NV200 Taxi for London on sale in the Capital in December 2014. From launch the new taxi will be available with a 1.6-liter gasoline engine equipped with an automatic gearbox. Compared to current diesel London taxis, this engine will be far cleaner, with lower levels of NOx and particulates.
 
Nissan franchised dealer group, Glyn Hopkin, has been appointed as the exclusive retailer to sell the Nissan NV200 Taxi for London from a purpose-built, ultra-modern showroom facility based in Canary Wharf.
 
Nissan is also forging ahead with its pioneering work in the sustainable motoring field, developing a 100 percent electric taxi – the e-NV200 – which it aims to have on the streets of London years ahead of the Mayor's target of 2020 for the development of a zero-emissions taxi. Nissan's electric taxi will be on the streets of a UK city in 2015.
 
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